Our main interests

Organization’s Expertise and Facilities

Funding options and Project formats

Sports practice & Industry challenges and Solutions

University-industry collaborations

Licensing and Spin-off opportunities

Theory to practice activities & Impact creation

Multi-disciplinary R&D and Cross-industry Innovation

Innovation Management and Entrepreneurship

Thanks to a great group of Ambassadors who've helped kick-starting the initiative

  • Benjamin Penkert
    Benjamin Penkert
    Founder at SportsTechX, providing the world with data & insights about SportsTech startups and the surrounding ecosystem.
    Ambassador Sports Tech startups
  • Cheri Bradish
    Cheri Bradish
    Loretta Rogers Research Chair in Sport Marketing at Toronto Metropolitan University
    Ambassador Sports Marketing
  • Bryce Dyer
    Bryce Dyer
    Deputy Head of Dpt, Design & Engineering, Bournemouth University (UK)
    Ambassador Sports Tech Innovation Ethics aspects
  • Martin Carlsson Wall
    Martin Carlsson Wall
    Director for Center for Sports and Business and The Accounting and Financial Management Center of Excellence, SSE (Sweden)
    Ambassador Sports business studies & Executive education
  • Dirk De Clercq
    Dirk De Clercq
    Em. Prof. Department of Movement and Sports Sciences at Ghent University. Footwear Biomechanics expert.
    Ambassador Running Wearables & Analytics
  • Aline Fobe
    Aline Fobe
    Corporate Wellbeing Consultant at Energy Lab
    Ambassador Sports Consulting
  • Frederik E. Leys
    Frederik E. Leys
    Business Developer Centre for Microsystems Technology (CMST) at Ghent University - imec (Belgium)
    Ambassador Sports Wearables & Analytics
  • Ted Hayduk
    Ted Hayduk
    Assistant Professor at New York University & author of the book 'Statistical Modelling and Sports Business Analytics' (USA)
    Ambassadar Sports Innovation Ecyosystems
  • Johsan Billingham
    Johsan Billingham
    Research Manager at FIFA (Switzerland)
    Ambassador Football Technology Innovation
  • Håvard K. Bjor
    Håvard K. Bjor
    COO at Igloo Innovation (Norway)
    Ambassador Winter Sports Innovation
  • Adam Karg
    Adam Karg
    Director, Sport Innovation Research Group, Swinburne University of Technology (Australia)
    Director, Sport Innovation Research Group
  • Giorgi Khubua
    Giorgi Khubua
    Founder of smart mirror SOLOS (spinoff Technical University Munich) - Acquired by fitness company
    Ambassador Entrepreneurship
  • Stina Lundgren Högbom
    Stina Lundgren Högbom
    Director of Sports Technology and Innovation at Svexa. National team manager for the Swedish Jujutsu Federation.
    Ambassador SportsTech Innovation
  • Michael Naraine
    Michael Naraine
    Assistant Professor at Brock University, Department of Sport Management (Canada)
    Ambassador Sports Business Marketing Analytics and Innovation
  • Paolo Aversa
    Paolo Aversa
    Associate Professor and Director of the Full-Time MBA in Strategy at Cass Business School
    Ambassador Sports Business Analytics & Strategy
  • Sam Robertson
    Sam Robertson
    Professor of Sports Analytics at Victoria University (Australia)
    Ambassador Sports Analytics
  • Dhruv Seshadri
    Dhruv Seshadri
    Wearable Devices | Bioelectronics | Digital Health
    Ambassador Sports Wearables & Analytics
  • Steven Vos
    Steven Vos
    Professor Sport, PA & designerly solutions Eindhoven University of Technology & Fontys Sporthogeschool (The Netherlands)
    Ambassador Sports Wearables & Analytics
  • John van de Laar
    John van de Laar
    Business Developer imec.istart The Netherlands
    Ambassador Sports Tech Business Development
  • Jan Van Haaren
    Jan Van Haaren
    Football Data Scientist at Club Brugge
    Ambassador Tracking & Analytics
  • Tine Van Lommel
    Tine Van Lommel
    Spin-off and Innovation Manager at KU Leuven & Coordinator Sports.tech (Belgium)
    Ambassador Sports Tech Innovation management
  • Julie Vandenhouweele
    Julie Vandenhouweele
    Marketing Innovation & Strategy in Sports Business expert
    Marketing strategy & Communication support
  • Pascal Vuilliomenet
    Pascal Vuilliomenet
    Strategic project Manager at EPFL
    Ambassador Sports Tech R&D and Tech Transfer